GoneNaturally “Caught ’Em In The Act” Video Contest — Official Rules

1. Sponsor: Horizon Brands / GoneNaturally (“Sponsor”).
2. Eligibility: Open only to legal residents of the fifty (50) United States and the District of Columbia who are 18 years of age or older at the time of entry and who have purchased GoneNaturally Ant Killer or Roach Killer. Employees, officers, and directors of Horizon Brands, GoneNaturally, and their respective affiliates, and members of their immediate families or households, are not eligible. Every person appearing in a submitted video must be 18 or older; videos depicting minors are not eligible. Void in Florida and where otherwise prohibited or restricted by law. All applicable federal, state, and local laws apply.
3. Entry period: Ongoing; judged in weekly windows (Monday 12:00am – Sunday 11:59pm PT).
4. How to Enter: During the entry period, submit an original video of the product being used strictly in accordance with the product label directions via the official entry form, together with all required details and your agreement to these Official Rules and the rights release. Entrant must be the sole creator and owner of the submitted video. Multiple entries are permitted, but limit one (1) prize per person per weekly judging period. No purchase or payment is necessary to be judged beyond ownership of the qualifying product; no entry fee is charged. Entries that are incomplete, depict unsafe or off-label product use, infringe any third party’s rights, or violate these Rules are void.
5. Judging: All eligible entries are judged by a panel of GoneNaturally personnel on two equally weighted criteria: Effectiveness (50%) — how clearly the video demonstrates the product working as directed — and Watchability (50%) — production quality, clarity, and viewer engagement. This is a contest of skill; winners are determined solely by the judges’ evaluation against these criteria and not by chance. In the event of a tie, the tied entries will be re-judged by the panel on the same criteria; ties are never broken by random selection. If, in any weekly period, fewer than three (3) eligible entries are received, Sponsor reserves the right not to award a prize for that period. All judging decisions are final and binding.
6. Prizes: Weekly winner (one per weekly period): one (1) free bottle of the qualifying product plus one (1) $100 USD Amazon gift card. Featured creators (non-winning): any entrant whose video Sponsor elects to use in marketing receives one (1) free bottle (ARV ~$20). Optional monthly award: Sponsor may, at its discretion, award a monthly grand prize to the weekly winner whose entry the judging panel determines to be the best of that month, evaluated on the same skill criteria in Section 5. The monthly award is judged, not drawn, and involves no element of chance. Gift cards are subject to the issuer’s terms. Prizes are non-transferable and no substitution is permitted except by Sponsor. Odds of winning depend on the number and quality of eligible entries as judged. Limit one (1) prize per person per weekly period.
7. License and Rights Release: By entering, each entrant grants Sponsor and its affiliates a perpetual, worldwide, irrevocable, royalty-free, fully sublicensable license to use, reproduce, edit, adapt, create derivative works from (including cropping, captioning, compositing, and machine-learning- or AI-assisted editing), publish, distribute, publicly perform, and display the submitted video and the entrant’s first name and city, in whole or in part, across any and all media now known or later developed (including paid advertising on any platform, Sponsor’s websites, and social media), without further notice, review, approval, or compensation. Sponsor is under no obligation to use any entry. Entrant waives any moral rights and any right to inspect or approve Sponsor’s use.
   
   Entrant represents and warrants that: (a) the video is the entrant’s original creation and the entrant owns or controls all rights in it; (b) the video does not infringe or violate any copyright, trademark, right of publicity/privacy, or other right of any third party; (c) the entrant has obtained a written release from every identifiable person appearing in the video authorizing the uses described above, and no person appearing is under 18; (d) the video contains no third-party music, logos, branded products, artwork, or private property for which the entrant lacks rights; (e) the product is depicted being used in accordance with its label directions; and (f) any statements or demonstrated results in the video are truthful and reflect the entrant’s genuine experience. Entrant agrees to disclose the material connection with Sponsor (e.g., “#ad” or that they received a prize/product from GoneNaturally) in any of the entrant’s own posts referencing the contest, product, or prize, consistent with FTC guidelines (16 C.F.R. Part 255).
8. Winner notification: By email within approximately 48 hours of judging; winners must reply to confirm shipping details. If a winner does not respond within seven (7) days, the prize may be awarded to the next-highest-judged eligible entry.
9. Privacy: Information collected is used to administer the contest and deliver prizes. See the GoneNaturally Privacy Policy and Section 17.
10. General: Sponsor reserves the right to modify or cancel the contest at any time. Disputes are governed by Section 16. This contest is in no way sponsored, endorsed, administered by, or associated with Meta, TikTok, Google, or Amazon.
11. Indemnification: Each entrant agrees to indemnify, defend, and hold harmless Sponsor, Horizon Brands, GoneNaturally, the participating platforms, and their affiliates, officers, employees, and agents from any claim, demand, liability, or expense (including reasonable attorneys’ fees) arising out of the entry, the video, any breach of the entrant’s representations and warranties, or Sponsor’s use of the video as permitted here.
12. Taxes: All federal, state, and local taxes on prizes are the sole responsibility of the winner. Winners whose aggregate prize value reaches $600 or more in a calendar year must provide a completed IRS Form W-9 before any further prize is delivered; Sponsor will issue an IRS Form 1099 where required.
13. Publicity: Except where prohibited, acceptance of a prize constitutes the winner’s consent to Sponsor’s use of the winner’s first name, city, likeness, and entry for advertising and promotional purposes without additional compensation.
14. Product Use & Safety: Entrants must use the product only as directed on its label and in a lawful, safe manner. Do not spray people, pets, food, or in any manner inconsistent with the label. Sponsor will not use, and will disqualify, any entry depicting unsafe, unlawful, or off-label use. Nothing in this contest authorizes any use of the product beyond its labeled directions and approved claims.
15. Disclaimers; Limitation of Liability: Prizes are provided “as is.” To the maximum extent permitted by law, Sponsor disclaims all warranties and is not liable for any injury, loss, or damage arising from participation, use of the product, or acceptance or use of any prize. Sponsor’s advertising is limited to claims consistent with the product’s registered/exempt label; individual results shown in entries may not be typical.
16. Dispute Resolution; Governing Law: These Rules are governed by the laws of the State of Wyoming, without regard to conflict-of-laws principles. Except where prohibited, all disputes shall be resolved by binding individual arbitration; entrants waive any right to a jury trial and to participate in any class action. Void where such terms are prohibited.
17. Privacy & Data: Entries are collected via Google Forms and may be processed and stored on Google’s systems in the United States. Information collected is used to administer the contest, evaluate entries, and deliver prizes, and is handled in accordance with the GoneNaturally Privacy Policy.